Cruising patterns

• Analysis of the transient nature of superyacht cruising trends and the community, including: where vessels cruise, how cruising decisions are made, and the needs and preferences of the larger vessels in the port
• Expert opinion on the findings and comprehensive statistical analysis of the current fleet

Refit demand forecast

• A market intelligence snapshot of the forecasted evolution of refit demand
• Integration and analysis of a specific refit service provider’s position and future potential

Fleet Analysis – Product Range Gaps

• Identifying superyacht range gaps, supported by the analysis of the current fleet, order book and design trends
• Periodic fleet intelligence

Market Surveys – Analysis and Interpretation

Areas of focus:

• Branding
• Perception
• Product range
• Position against competitors
• Marketing effectiveness
• Demand Potential
• Consumer Opinion
• Presence in the marketplace

Market Segmentation

• Locating demand
• Identification of market space
• Competitor profiling
• Financial stability analysis and interpretation; focusing on the financial performance of identified competitors. Interpretations of the client’s financial position, competitiveness and stability through financial benchmarking techniques

Strategic advisory

• Strategic supportive management team advisory, the identification of opportunities and the next phase of the corporation’s development
• Proposals and supportive recommendations for the reinvention and repositioning of the organization
• Business modeling for new investment opportunities

Market space analysis

• Independent identification of the current state of the marketplace
• Competitive analysis and benchmarking of the primary and secondary competitors.
• Financial assessment and comparison of the identified competitors
• Market share assessment and competitive comparison
• Identification of the optimum, logical and profitable approach to the market
• Identification of the key target audience following competitive research and assessment
• Superyacht fleet analysis within the specified size category / location

Potential Ownership Plan

• Analysis of the financial stability, technical capacity and any potential issues that should be highlighted in order to support the final ownership decision process
• SWOT analysis of potential builders, showing their skills, product track record, new build capacity, shortcomings related to their project scope and an independent review of their financial stability and performance
• Outline of the current methodology for contracting and financing (specifically security and payments)
• OPEX and CAPEX Analysis

Marina investment & Economic Contribution Studies

• Regional and economic distribution of marina berths over 30m worldwide
• Analysis of industry potential and opportunities for sustained investment along with growth scenarios for marinas based on potential superyacht expenditure, regional economies and infrastructure strength
• Overview of the Superyacht Marina sector in the W. Mediterranean, providing key statistics and indicators
• Overview of the current state of the marina market in a specified location
• Berth supply and demand
• Berth rental market comparisons

Recent projects

• Regional and economic distribution of marina berths over 30m within the Mediterranean for a leading marina investor
• Unique intelligence on the refit and repair sector, with specific insight into captains’ decision-making processes
• Investment potential for a private bank wishing to offer a product created specifically for the superyacht sector
• Investor insight into the market position and potential of a target company prior to acquisition
• A strategic business plan for a new company wishing to expand from commercial shipping into the superyacht sector
• Insight and guidance for individual owners who have required OPEX and CAPEX studies on a variety of target superyachts for sale
• Confidential due-diligence reports for owners looking to select new build shipyard based on key criteria
• Detailed analysis of the brokerage sector for a potential investor looking to acquire a leading brand
• Insight and intelligence for a confidential client on the buying process and influencers of the insurance market
• Analysis and due diligence of 15 shipyards in order to support a potential owner’s buying decision
• Brand analysis and market perception of a re-emerging product range that had been bought by a new investor
• Interviews and market insight amongst a select group of owners on their perception and appreciation of a well-known shipyard
• Financial and technical due diligence reports and analysis of two major shipyards that were on the shortlist for a major new build project