|
The 2014 Superyacht Cup, held in Palma from 18-21 June, drew to a close
last week with 'Unfurled' taking home the overall prize. In addition to the significant benefits of
staging such an event in the area, in a business context the regatta is being seen as
an increasingly important marketing tool for the industry. SuperyachtNews.com asks sponsors and participants to reflect on the value of the event.
Read in full (this will open a new window to the article on SuperyachtNews.com)
|