CASE STUDY 4

MARKET POTENTIAL FOR BERTH SALES

Who
Investors, wealth management and marinas

Our Brief
The Superyacht Intelligence Agency was approached to find the demand for berth sales in the Mediterranean

Our Solution
Using an online survey we gathered information on captains' opinions on the propensity to own berths versus renting berths in the Mediterranean. This was followed up by phone interviews with captains to get a deeper understanding of why individuals would choose to buy berths. In-house data was used to complement the surveys to provide a comprehensive analysis for the client to meet their brief.

ASSESSMENT
IN-HOUSE
DATA
ANALYSIS
ONLINE
SURVEY
PHONE
INTERVIEWS
DATA
ANALYSIS
REPORTING