COMPETITIVE BRAND ANALYSIS
Who
A new-build and refit yard based in Europe
Our Brief
The client came to The Superyacht Intelligence Agency for a report analysing the perception of its brand against its main competitors
Our Solution
To gather market opinions on shipyards, broken down into several size segments, we conducted an online survey. This was sent to brokers, designers, consultants and journalists, asking for their opinions on the best new-build shipyards and who they consider to be the top industry players in the sector.