YACHT COATINGS MARKET ANALYSIS
Who
A leading global paint, coatings and specialty chemicals manufacturer
Our Brief
Ascertain an accurate appraisal of the client's position in the global superyacht industry and the market share for its brands
Our Solution
To evaluate the client's position in the market, The Superyacht Intelligence Agency conducted an online survey, followed by one-on-one phone interviews with industry experts in the paint industry. This information was then used in the context of the global fleet as well as the potential refit market.
