THE 80-100M SUPERYACHT MARKET
Who
New-build and refit yard in Europe
Our Brief
Returning to The Superyacht Intelligence Agency after an initial analysis of the 80- 100m market, this client asked for additional analysis of the same market expanding on the initial results
Our Solution
A three-phase methodology was employed:
Phase 1 consisted of an analysis of the new build and resale market in the 80-100m segment as well as an analysis of the client demographic;
Phase 2 included a study on the yacht market over 40m including a product portfolio, market trends, owner profiles and competitor profiles;
Phase 3 comprised telephone interviews with prominent figures in the industry to gather insight into the market segment.
